Researched & trusted for families
Better choices for little people.
We do the homework on kids' products, ingredients, milestones and everyday choices, so you don't have to.
Less work for parents.
Know what's next.Know what matters.Skip what doesn't.
From the blog
Fresh reads for every stage
Parenting Already Has Enough Tabs Open. Meet Good & Growing Kids!
Created by two mamas. Made for busy parents.
· Chanel
How we vet
If it has our seal, we've done the homework.
Honest, research-backed and unbiased. Here's what every product goes through before it reaches you.
We read the label
Every ingredient and material checked, so you don't have to decode it.
We check the research
Claims are weighed against what the evidence actually says.
We test it in real life
Real families, real routines. If it doesn't hold up, it doesn't make the cut.
Vetted picks
Parent-approved, research-backed.
Earthborn Elements Washing Soda
Washing soda in a resealable tub that is easy to scoop from and lasts for multiple batches of homemade laundry powder.
Pure Coconut Oil Soap Flakes
Real soap made from coconut oil, shredded into flakes. An optional add-in for extra cleaning power.
Epsom Salt
Plain, unscented Epsom salt. No added fragrance or dyes, so you control exactly what goes into the mix.
Earthborn Elements Borax
Borax in a large tub, convenient to store and scoop. Handle carefully and keep out of reach of little hands.
Guide
First Foods Playbook
Everything for the first three months of solids: readiness signs, a week-by-week food list, allergen introduction, and gag vs. choke.
$15.00
See what's insideOur mission
We do the homework on kids' products, ingredients, milestones and everyday choices, so parents don't have to.
Our vision
A healthier, happier generation of kids, with the knowledge, habits and confidence to thrive in every stage of life.